An even bigger delusion is thinking Acura dealers will keep its reputation of not marking up cars as much with this coming out.
I'm sure there will be dealers marking them up but as of right now I have one dealer offering MSRP, and they'll be getting 4 allocations. I have another dealer offering one at $1k over which I'm sure with pricing not landing with people today they'll cave into msrp. I really don't think we will see the same scenario with this car like we're seeing with the FL5 as far as mark ups go.
Agree. Some will place an ADM on the ITS, some won't. The dealerships in my area were on either side of the fence. Some mentioned outright they would mark the cars up and some said they would not. Super small sample size, but I believe this bears out as people across the country are reporting the same. As I've experienced in the past, you won't really know the pricing situation until these cars hit the lots. We will all find out soon enough.
The idea that once you cross a certain dollar threshold, other vehicles come into the consideration set is presumptive. What I mean by that is, if you're narrowly focused on one car, it doesn't matter what other cars you can get for "$X,XXX more". A prospective CTR buyer who was facing a $10K ADM likely wouldn't all the sudden start cross shopping a BMW M340i. The decisioning is: 1) You pay the ADM; 2) Not pay it and hold out hope for a lower ADM; or 3) Conclude your pursuit of a new vehicle.
The idea that people will either hold out or not buy anything is presumptive too, right? I guess my perspective is that “most” consumers, when they have it in their head that they’re really ready for a new car, they will buy one of their top 3 choices. This is sort of excluding diehards who will only accept 1 car. I agree with you in those specific cases. Are there truly that many who would rather pass on buying a car altogether if they can’t get 1 specific car? I don’t think so, though I have no data to back up my opinion.
Unfortunately, I think the opposite is true. I think coming across a 5K ADM is a thing of the past now on the CTR, dealers will hold over you head exclusivity, build location, etc., not to add availability, given that most dealers get, at most, 3 CTR's a year, my local Acura alone is receiving 6 allocations of the ITS, to not come lower than the ITS price for a new Type R.
It's not presumptive at all because I wasn't speaking in absolutes. I positioned the consumer behavior as "likely". Some may look at other options, some may not but the prevailing narrative around ADMs pushing the CTR into a higher price point almost always comes back to the same talk track: "At $XX,XXX you can buy (insert random new or used vehicles)". That statement and permutations of it supports the idea that everyone is willing to look at other vehicles when the price starts to climb and I don't believe that to be true.
This describes my situation. My choices have pretty much always been either 1. a new FL5, 2. a new Ford Maverick, or 3. something used (and entirely different — used P-Car, used Land Cruiser, used Lexus, etc.). Other than the Maverick (which is also impossible to find for MSRP and isn’t remotely similar to a Type R) I am NOT cross-shopping the Type R against other new vehicles. I can’t be the only one in this boat.
Exactly as I expected. I can’t believe people
I wasn’t speaking in absolutes either, but I guess I can understand why you took it that way. Rarely are there absolutes in anything, so I didn’t get detailed with that point.
I really hope so. I just remember lots of dealers saying the same about the FL5 and switched up for some ADM once they started coming in...
